I can't imagine what the french advertisers were thinking when they thought that this would be a good idea against smoking? It's just plain dumb.
"Smoking means being a slave to tobacco"
(Btw... they both look turned on not terrified.)
This is the statement they released:
"We noticed that the traditional anti-smoking campaigns no longer got across amongst the youth. We thus had to use another way in order to raise awareness…We were surprised by the extent of the media buzz. But it's above all a message of public health that got across."
- Bull shit.
I want a cigarette now... this ad was just so satisfying.
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